Adobe Journey Optimizer AJO B2B Edition Now Generally Available
Personalized Journeys with Generative AI
Adobe has announced the general availability of Adobe Journey Optimizer AJO B2B Edition, part of Adobe Experience Cloud. The B2B edition is designed to help businesses create personalized customer journeys using generative AI.
Key Features
A key feature of AJO B2B Edition is its ability to activate generative AI to identify buying groups and create personalized journeys. It also offers generative AI prompts for CRM and marketing data, enabling businesses to leverage unified data in Adobe Experience Platform and generative AI to personalize the journey for each customer.
Unified Experimentation
AJO B2B Edition also features unified experimentation in Adobe Experience Platform AEP and Adobe Journey Optimizer AJO. This allows businesses to test and optimize their journeys across channels, including email, web, and mobile.
Personalized Sales Pitches
With Adobe Journey Optimizer B2B, brands can reach the right person and personalize their sales pitch. The tool provides a single view of customers across every touchpoint, enabling businesses to deliver relevant and timely messages.
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